At a lakeside resort in Missouri’s Ozarks, a new kind of traveler is greeted not with champagne but with a cannabis-infused mocktail and a curated wellness itinerary. Meanwhile, on the beaches of Koh Samui, Thailand, guests at a boutique hotel book consultations with herbalists who recommend precise doses of infused teas and edibles to complement yoga classes or breathwork sessions.
This isn’t a story about 420-friendly hotels or cannabis dispensary tours. It’s about a shift in hospitality moving beyond novelty into serious business. From the U.S. to South America and Southeast Asia, cannabis-centric resorts are emerging for travelers seeking more than access to legal cannabis. They want environments where plant medicine integrates into thoughtful experiences centered on wellness, education and connection.
Globally, cannabis tourism was estimated to generate more than $17 billion annually in 2022 and could surpass $23 billion by 2030 as legalization expands and consumer preferences evolve.
For industry veterans, the future of cannabis hospitality isn’t about creating new spaces to get high. It’s about environments where people feel safe to unwind, reconnect and explore wellness through plant-based experiences.
Read more at Forbes