When cannabis was legalized, an interesting gap in cultural experiences emerged. The legal framework was in place, but the culture surrounding the plant still felt fragmented, hidden, and reduced to simple retail transactions, says Alexis Dickson, president and co-founder of Blunts and Beans and Camp Canna.
That experience led to a profound realization, explains Dickson. “There were very few spaces where adults could gather, consume openly and responsibly, and feel truly welcomed without stigma.”
This was the catalyst for Camp Canna, which Dickson describes as a concept born out of a desire for something intentional, joyful, and human. Designed to fill that void, it feels like an “adult summer camp meets cultural retreat,” rooted in connection, wellness, creativity, and play. The vision was clear: it wasn’t just about cannabis tourism; it was about belonging.
Camp Canna stands apart in the growing cannabis tourism space by addressing the lack of consumer-forward, immersive experiences that go beyond dispensaries. Instead of transactional retail models, they offer a fully integrated, multi-day experience where cannabis exists alongside art, movement, nature, education, and community.
A cornerstone of their philosophy is “Dignified Consumption.” According to Dickson, this means emphasizing “consent, pacing, inclusivity, and respect for both the plant and each other. Rather than centering excess, we focus on presence.” This intentional, responsible approach has been key to attracting a broader audience and successfully navigating one of the most challenging aspects of the business: securing venues.
She shares that camp operators were often initially “curious but cautious” due to outdated perceptions or regulatory uncertainty. Her small but dedicated team navigates this by leading with transparency, education, and strong operational planning, working closely with venues to establish clear rules and safety protocols.
Read more at StratCann https://stratcann.com/profiles/camp-canna-redefining-responsible-cannabis-culture-through-community-and-connection/