In 2025, cannabis tourism has blossomed into a mainstream travel niche, drawing enthusiasts from around the world to explore the cultural, culinary, and recreational aspects of cannabis.
According to a 2024 report by the Global Cannabis Tourism Association (GCTA), the cannabis tourism market grew by 20% annually between 2022 and 2024, with projected revenue of $17 billion in 2025. As legalization continues to expand globally, cannabis tourism offers travelers unique experiences that combine education, relaxation, and adventure. Here’s a closer look at top destinations, emerging trends, and tips for making the most of your cannabis-infused travels.